Help dog owners solve real problems
A puppy is bouncing off the walls, and someone’s googling a weird puppy calm trick at 2 a.m.
That’s the moment It Was the Dog was written for. If you serve new puppy owners, the It Was the Dog ... Puppy Training Series gives you practical, humor-infused books built around the exact problems people are already searching for: the first 30 days, potty training, biting, destructive chewing, crate and sleep routines, loose-leash walking, recall, calm greetings at the door, social skills, and anxiety.
Share the series. Help families build a calmer, stress-free home and a well-behaved companion they actually enjoy living with. Earn when readers decide to buy.
What affiliates can promote
One focused training book, a problem-solving bundle, or the complete eight-book It Was the Dog – Puppy Training Series.
- ✓ 8 individual, problem-focused books
- ✓ Puppy Problem Solver Collection
- ✓ Well-Behaved Dog Collection
- ✓ Complete 8-Book Collection
- ✓ Ready-to-use product positioning
- ✓ Digital delivery for customers
Why It Was the Dog – Puppy Training Series is easy to talk about.
One minute you’re celebrating the new puppy… the next you’re negotiating with a tiny land shark while wiping up another “mystery puddle.”
Problem-first offers
Each book is built around a recognizable training problem, so your audience can quickly see which guide fits what they are dealing with.
Clear price points
Clear price points, so recommending (or choosing) is simple: individual books are $27, collections are $59 and $79, and the complete eight-book library is $137.
A voice people can actually read
Practical, evidence-informed, and written with enough humor to keep it readable at 11:47 p.m. No dominance tactics. No confusing theory dumps.
Choose the puppy training series that fits your readers.
As you’ve seen, It Was the Dog is built so you can match the promotion to what your audience is dealing with right now, or send them the whole road map so they’re ready for whatever shows up next.
Individual Books — $27
If your content is centered on one problem, send them to an Individual Book ($27).
Focused Collections — $59 / $79
If your audience’s problems tend to travel in packs, a Focused Collection ($59 / $79) is the better fit.
Complete Collection — $137
If they want the entire training library in one place, point them to the Complete Collection ($137). All eight books, one system, written for real owners with real schedules, and grounded in current veterinary and behavior research without dominance tactics or theory overload.
See what you’ll be promoting.
Eight problem-focused books plus the complete collection, all written for first-time dog owners, working professionals with busy schedules, and new puppy parents who want calm, kind, research-backed training that actually fits real life.
Pup to Speed
The Potty Training Reset
Stop Puppy Biting & Destructive Chewing
Crate, Sleep & Calm Alone Time
Loose-Leash Walking
Come When Called
Calm Greetings
The Confident Puppy
The Complete 8-Book Collection
Affiliates can match one book to one specific puppy problem their readers feel embarrassed or stuck about. All cover assets for the eight books and the complete collection are available in the Affiliate Marketing Toolkit.
See the Complete CollectionHow the affiliate program will work.
No hoops. No special dashboards. Just Digistore24. Once the It Was the Dog ... Puppy Training Series books are live in Digistore24, affiliates can grab tracking links directly from the platform.
Get set up in Digistore24
Create (or log into) your Digistore24 affiliate account, then find the It Was the Dog offers when they’re available.
Match the book to the moment
Pick the single book, focused collection or complete library that best matches where your audience is with their puppy, whether they are just starting out or already deep in specific behavior problems.
Publish using your tracking link
Use your unique Digistore24 affiliate link in your content, emails, site, or other approved channels.
Earn on qualifying sales
Attributed sales, commission reporting, and payouts are handled through Digistore24, so you can focus on sending the right readers to the right book.
Unlock Steady, High-Trust Commissions
Commission structure for the It Was the Dog ... Puppy Training Series is locked in. Launch pricing and standard affiliate rates are set. Digistore24 tracking links are pending and will be added to the Affiliate Marketing Toolkit as each product is created and approved.
| Offer | Retail Price | Standard Affiliate Commission | Affiliate Positioning |
|---|---|---|---|
| Books #1–#8 individually | $27 | 75% | Primary front-end offers. Selected/proven partners may be approved for an 80% individual-book rate. |
| 30-Day Puppy Planner & Tracker | $9 | 50% | Checkout/order-bump offer. |
| Puppy Problem Solver Collection | $59 | 60% | Three-book collection focused on potty, biting/chewing, and crate/sleep problems. |
| Well-Behaved Dog Collection | $79 | 60% | Four-book collection focused on walking, recall, greetings, and confidence. |
| Complete 8-Book Collection | $137 | 50% | Full-library offer and highest-ticket catalog option. |
About the 80% rate
The published standard commission on individual books is 75%. An 80% individual-book rate is reserved as a selected/proven-partner override rather than the standard public rate.
Affiliate Marketing Toolkit
If you’re sharing the series with new puppy owners (the ones in week-one survival mode), you don’t need to reinvent your words every time. The starter marketing materials are ready so you can pick a book, match it to the problem your audience is already venting about, and post without staring at a blank screen.
Digistore24 tracking links are still pending, so add yours as soon as it’s available before you share anything.
Ready-to-use copy
Start with the quick-start guide, then choose the words that fit your audience.
- Affiliate Quick-Start Guide
- 12 social captions for the full series, individual books and focused collections
- 3 starter email swipes
- Johnny-style hooks and headlines
- Ready-to-copy affiliate disclosure
Creative assets
The creative assets are there too: individual book covers, square and portrait promos, hook graphics, and a complete collection image.
- 8 individual book-cover images
- 11 square promotional graphics
- 11 portrait promotional graphics
- 6 Johnny-style hook graphics
- Complete collection graphic
Audience angles
Give affiliates a clear, empathetic reason to talk about each offer in a way that fits what their readers quietly worry about and hope for.
- New puppy / first 30 days
- Potty-training frustration
- Puppy biting and chewing
- Crate and sleep problems
- Walking, recall and greetings
- Confidence, socialization and real-world behavior
Starter affiliate swipe
Subject / hook: Which puppy problem showed up before breakfast?
Your puppy can go from “tiny angel” to “feral velociraptor” in the time it takes to refill a coffee. That’s why the It Was the Dog ... Puppy Training Series is built around the exact mess that shows up in real homes: potty accidents, crate drama, land-shark biting, shredded shoes, leash pulling, selective hearing on recall, door-jumping, and the “is my puppy scared or just weird?” confidence stuff. Start with one $27 problem-specific book, choose a focused collection, or get the complete eight-book library.
More captions, email swipes, graphics, the quick-start guide and a sample disclosure are available in the Toolkit now. Add your own Digistore24 affiliate tracking link once it is available before sharing a promotion.
Want to promote the It Was the Dog – Puppy Training Series?
Affiliate prep starts now, even before the tracking links show up. The starter marketing materials are waiting in the Toolkit, so you can choose your artwork and copy now, then drop in your Digistore24 affiliate link the moment the products go live.
Tracking links coming next.
Digistore24 tracking links are still pending. Use the Toolkit to choose your artwork and copy that speaks to kind, science-minded puppy parents, then add your own affiliate link when it becomes available.
Contact Us About AffiliatesReal puppy problems make straightforward offers.
For promos, keep it simple: match the real-world problem to the right book. New puppy home? Start at Book 1. Mid-crisis? Send them to the book that solves today’s disaster.