Real dogs. Real problems. Better days ahead.
Affiliate Marketing Toolkit

Everything you need to start promoting It Was the Dog – Puppy Training Series.

A paw hits the floor at 2 a.m., and the whole house wakes up.

This is the working affiliate resource center for the It Was the Dog ... Puppy Training Series by Johnny Stegmeier. It’s built for simple promotions that don’t feel like promotions: one clear puppy problem, one matching book (or collection), one piece of creative that fits the moment.

Use the graphic library and copy below to prepare your promotions. Digistore24 tracking links will be added as the books and collections go live.

Inside the toolkit

Everything is organized so you can go from “my puppy is driving me nuts” to a clean, clear promotion without hunting through five different folders.

  • ✓ Quick-start promotion plan
  • ✓ Locked commissions
  • ✓ Tracking-link center
  • ✓ 8 book-cover assets
  • ✓ Complete collection graphic
  • ✓ 28 linked square, vertical & hook graphics
  • ✓ Social captions & hooks
  • ✓ Email swipes
  • ✓ Promotion guidelines

Start here.

Use this hub to pick the angle that matches what your people are already complaining about. You do not need to promote everything.

STEP 1

Choose the problem

Start with the exact puppy issue your audience is already whispering about in DMs or venting about in comments.

STEP 2

Choose the offer

Use one $27 book, a focused collection, or the full $137 library. Keep it simple so an overwhelmed new dog parent can say “that’s me” in two seconds.

STEP 3

Choose the creative

Grab the matching cover, collection graphic, hook, caption or email swipe so everything lines up with the specific chaos they are dealing with right now.

STEP 4

Add your tracking link

Use your Digistore24 affiliate link once each product is live and approved. Always disclose the affiliate relationship clearly where required.

Affiliate Quick-Start Guide.

It’s built for simple promotions that don’t feel like promotions: one clear puppy problem, one matching book (or collection), one piece of creative that fits the moment.

1. Know what you are promoting

  • 8 individual dog-training books — $27 each
  • Puppy Problem Solver Collection — $59
  • Well-Behaved Dog Collection — $79
  • Complete 8-Book Collection — $137
  • 30-Day Puppy Planner & Tracker — $9 checkout/order bump

2. Match the problem to the offer

Promote one book when the audience has one obvious problem keeping them up at night or making them dread walks. Use a collection when several related problems are showing up together and they want their whole home to feel calmer and more under control.

  • First 30 days → Pup to Speed
  • Accidents → The Potty Training Reset
  • Biting/chewing → Stop Puppy Biting & Destructive Chewing
  • Crate/sleep → Crate, Sleep & Calm Alone Time
  • Walking → Loose-Leash Walking
  • Recall → Come When Called
  • Greetings → Calm Greetings
  • Confidence → The Confident Puppy

3. Use the problem-first content formula

  • Problem: name the exact puppy behavior that is making them feel like a bad dog parent.
  • Recognition: show the owner you understand what it feels like to be embarrassed, exhausted, or quietly ashamed.
  • Solution: introduce the matching book, collection, or full library, and the fact that it is practical, evidence informed, and kind.
  • Benefit: explain what the reader will be able to enjoy next like walking without shoulder pain, sleeping through the night, or having guests over without chaos at the door.
  • CTA: send them through your affiliate link.

4. Keep the It Was the Dog voice

  • Practical
  • Friendly
  • Clear
  • Problem-focused
  • Lightly humorous
  • Evidence-informed
  • Never preachy or exaggerated

Starter example

Problem: “If your puppy can spend ten minutes outside, come back in and immediately pee on the rug, you are not the only one and it does not mean you are a bad dog parent.”

Solution: “The Potty Training Reset is built around exactly that problem with an evidence backed Five Day Potty Reset Protocol that walks you through timing, supervision, routines, setbacks and what to do when progress suddenly goes backward so you can finally stop the indoor accidents and feel in control again.”

CTA: “Reset the potty routine here: [AFFILIATE LINK]”

Important

Use your own assigned Digistore24 tracking link for every promotion, and clearly disclose the affiliate relationship where required. Keep it clean: no miracle claims, no “perfect dog” promises, and nothing that makes the owner feel dumb for needing help.

Book-cover creative.

That is why these book covers and promo graphics exist. Use these covers in posts, emails, articles and approved promotions for It Was the Dog – Puppy Training Series. Open the full-size image from the button below each cover.

Pup to Speed

Pup to Speed

Open Cover
Potty Training Reset

The Potty Training Reset

Open Cover
Stop Puppy Biting

Stop Puppy Biting & Destructive Chewing

Open Cover
Crate Sleep and Calm Alone Time

Crate, Sleep & Calm Alone Time

Open Cover
Loose-Leash Walking

Loose-Leash Walking

Open Cover
Come When Called

Come When Called

Open Cover
Calm Greetings

Calm Greetings

Open Cover
The Confident Puppy

The Confident Puppy

Open Cover
Complete 8-Book Collection

Complete 8-Book Collection Graphic

Use this when promoting the $137 complete library. Bought individually, the eight books total $216, so the collection saves the buyer $79.

Open Collection Graphic

Social & affiliate promo graphics.

28 linked graphics: 11 square offers, 11 vertical images and 6 Johnny-style hooks. These graphics are here so you can point to the exact “today” problem, then let the matching book do the heavy lifting.

How to use the graphics

Click an image or its Open Graphic button to open the original PNG in a new tab, then save it to your device. Pair it with the matching caption or email copy and your own affiliate tracking link. These buttons open artwork; they are not sales-tracking links.

Square promo graphics

All eight books plus the three collection offers. Pick square artwork when you need clean, fast, feed-friendly visuals.

Vertical graphics

All eleven offer slots are connected, including the Complete 8-Book Collection and Puppy Problem Solver Collection. Grab the vertical versions for stories and other tall placements.

Johnny-style hook graphics

Six problem-led graphics using the It Was the Dog voice and humor. When you just want a hook that sounds like real life, the Johnny-style graphics are built for that moment when your audience is tired, out of sleep, and pretending they are not Googling “why is my puppy like this” with one hand.

Apparently nobody told the puppy these problems were supposed to arrive one at a time. - general hook graphic

Apparently nobody told the puppy these problems were supposed to arrive one at a time.

General hook graphic

Open Hook Graphic

Ready-to-use social captions.

Use these as starting points. Replace [AFFILIATE LINK] with your own tracking link when the Digistore24 products for It Was the Dog – Puppy Training Series are live.

Click a caption title to open or close it. Each column opens independently.

Series / General
Somebody is about to pee on something you love. Apparently nobody told the puppy these problems were supposed to arrive one at a time. It Was the Dog is an eight-book training series built around the problems real puppy owners actually deal with. Start with the problem your dog is giving you today. See all 8 books: [AFFILIATE LINK]
The Potty Training Reset
Drowning in accidents and starting to suspect your puppy can teleport urine onto the rug? The Potty Training Reset is the one that treats potty training like a pattern problem, not a moral failing. The Potty Training Reset helps you fix timing, supervision and routines so your puppy has a system he can actually follow. Reset the potty routine: [AFFILIATE LINK]
Crate, Sleep & Calm Alone Time
Crate crying at 2:13 a.m. has a special way of making everybody in the house question their life choices. Crate, Sleep & Calm Alone Time focuses on turning the crate into a place your dog can actually settle, then building up the alone-time skill. Get everybody sleeping again: [AFFILIATE LINK]
Come When Called
If “come” has started to mean “I heard you, I’m negotiating,” Come When Called is the recall book. Come When Called helps you build a recall that works around distractions — even when the world suddenly contains squirrels. Build a better recall: [AFFILIATE LINK]
The Confident Puppy
And if socialization has you torn between “expose him to everything” and “hide until adulthood,” The Confident Puppy is the calmer, more realistic path. The Confident Puppy is about resilience, recovery and handling the strange little moments real life keeps providing. Build real-world confidence: [AFFILIATE LINK]
Well-Behaved Dog Collection — $79
We survived puppyhood. Now I’d like a dog I can actually take places. The Well-Behaved Dog Collection covers loose-leash walking, recall, calm greetings and confidence — four skills that make everyday life outside the living room a whole lot easier. See the $79 collection: [AFFILIATE LINK]
Pup to Speed
The first 30 days with a puppy are part bonding experience, part sleep-deprivation experiment, and part wondering how something this cute created this much paperwork. Need the first-30-days survival plan that covers potty habits, sleep, socialization, name recognition, leash basics, recall, and handling without turning your living room into a training lab? That’s Pup to Speed. Start the first 30 days with a plan: [AFFILIATE LINK]
Stop Puppy Biting & Destructive Chewing
Living with a tiny land shark who thinks your sleeves are enrichment? Living indefinitely with a tiny land shark is not the goal. Stop Puppy Biting & Destructive Chewing helps you understand why puppies bite and save at least some of the furniture. Save your hands and the chair: [AFFILIATE LINK]
Loose-Leash Walking
When the leash goes tight and your shoulder goes with it, Loose-Leash Walking is the practical, repeatable system for turning pulling into a behavior that simply stops working. Loose-Leash Walking Without the Tug-of-War helps turn walks from an upper-body workout into something both ends of the leash can enjoy. Make walks easier: [AFFILIATE LINK]
Calm Greetings
For the puppy who loves people a little too much at the front door. Calm Greetings helps your puppy learn how to meet people and dogs without jumping, spinning, launching or turning every hello into a sporting event. Make greetings calmer: [AFFILIATE LINK]
Puppy Problem Solver Collection — $59
One puppy. Several problems. Suspicious timing. The Puppy Problem Solver Collection brings together three focused guides for potty training, biting/chewing and crate/sleep problems. Three books. $59. One considerably less chaotic house. See the collection: [AFFILIATE LINK]
Complete 8-Book Collection — $137
Eight books. Eight puppy problems. So instead of trying to force one “ultimate puppy book” to cover everything… you match today’s problem to the right guide. Buy all eight individually: $216 Complete collection: $137 Save: $79 Start with today’s problem. Keep the next answer nearby. Get all 8 books: [AFFILIATE LINK]

Email swipe copy.

These are short starter emails for promoting It Was the Dog – Puppy Training Series. Adapt the opening and closing to your audience, then use your own affiliate link.

Email 1 — Series

Subject: Which puppy problem showed up before breakfast? Somebody is about to pee on something you love. Potty accidents. Biting. Crate trouble. Leash pulling. Selective hearing. It Was the Dog is an eight-book training series built around those exact real-world problems. You do not need to read the books in order. Start with the problem your dog is giving you today. See the books here: [AFFILIATE LINK]

Email 2 — Problem Solver

Subject: Potty. Teeth. Sleep. If those three words describe your current puppy experience, you are exactly who the Puppy Problem Solver Collection was built for. It includes The Potty Training Reset, Stop Puppy Biting & Destructive Chewing, and Crate, Sleep & Calm Alone Time. One puppy. Several problems. Suspicious timing. See the collection: [AFFILIATE LINK]

Email 3 — Complete Collection

Subject: One training book was probably not going to cover all of this So instead of trying to force one “ultimate puppy book” to cover everything… you match today’s problem to the right guide. The Complete It Was the Dog Collection includes all eight problem-focused guides in one library. Bought individually: $216 Complete collection: $137 You save: $79 See the complete collection: [AFFILIATE LINK]

Hook bank.

Use these as headlines, subject lines, post openers, video hooks or starting points for your own copy when you promote It Was the Dog – Puppy Training Series.

Which puppy problem showed up before breakfast?
Stop Googling at 2 a.m.
When the floor keeps losing the argument.
Save your hands, shoes and furniture.
Because everyone in the house would eventually like to sleep again.
Who is walking whom?
“I heard you. I’m just considering my options.”
Take the contact sport out of hello.
Help your puppy meet the weird world.
One puppy. Several problems. Suspicious timing.
Pick the problem. Get the plan.
Your puppy is not going to wait while you study.

Ready-to-copy affiliate disclosure.

Nothing kills trust faster than a “helpful” puppy book recommendation that later feels like a sneaky sales pitch. Keep this kind of disclosure easy to spot and close to the book recommendation or link.

Standard disclosure (copy/paste)

Copy this:

This post contains affiliate links. If you buy through one of my links, I may earn a commission at no additional cost to you. I only share books and resources I genuinely think can help new puppy owners (potty training, sleep, biting, leash basics, and building a sane routine).

Short disclosure for social (copy/paste)

Copy this:

Affiliate link: I may earn a commission if you purchase through my link, at no extra cost to you.

Where it goes

Place the disclosure where people will actually see it: near the first recommendation or right next to the link. If a busy working professional is scrolling on a lunch break, they should not have to play hide-and-seek at the bottom of a long post to find it.

Promotion guidelines.

Keep it practical and believable. Mention the real-life problem it helps with, especially for first-time dog owners, empty nesters adjusting to a brand-new puppy in the house, or young couples trying to coordinate schedules. Skip hype, skip “perfect dog” promises, and stick to what the book helps them work on step by step.

Use this tone

  • Practical
  • Friendly
  • Clear
  • Problem-focused
  • Lightly humorous
  • Evidence-informed
  • Specific about what the book helps the owner work on
  • Clear affiliate disclosure where required

Avoid this

  • Miracle claims
  • “Perfect dog” promises
  • Guaranteed results
  • Fear-based or aggressive language
  • Medical or veterinary claims
  • Making the owner feel stupid
  • Misrepresenting prices, bonuses or commissions
  • Using a tracking link that is not your assigned link

Pick the problem. Pick the book. Use the material. Start Promoting.

Your puppy just turned your living room into a crime scene, and somehow you’re supposed to “train them” on no sleep. The quick reference guides, visual charts, and at-a-glance “what to do today” steps are all inside each book.